368 publications presently getting advertisements from DIPR
SRINAGAR, JUNE 13: The Government today
constituted two separate sub-committees for Kashmir and Jammu divisions to
review whether the newspapers and periodicals empanelled by Department of
Information & Public Relations meet the norms set out in the Advertisement
Policy-2016 and recommend delisting of any approved newspaper violating the
said Advertisement Policy.
The sub-committees shall have the powers to recommend delisting of the
approved newspapers and periodicals in light of the Provision 6.1 of the
Advertisement Policy-2016, if these publications violate the said advertisement
policy in any respect.
On the basis of the recommendations made by these sub-committees, the
Empanelment Committee headed by Administrative Secretary Information shall have
the freedom and the competency to delist any approved newspaper and periodical
in the interest of the professional ethics from the approved list.
According to an order issued by the Secretary Information, Mr M H Malik,
the newly constituted Sub-Committees for the review of newspapers will be
headed by the Director Information.
The Sub-Committee for Kashmir province shall comprise Joint Director
Information Kashmir, Deputy Director Information (PR) Kashmir, Representative
of the Directorate of Information & Public Relations and an officer from
Media Education Research Centre (MERC) Srinagar as members.
Similarly, the Sub-Committee for Jammu province shall comprise Joint
Director Information Jammu, Deputy Director Information (PR) Jammu,
Representative of the Directorate of Information & Public Relations and an
officer from IIMC Jammu as members.
The Sub-Committees shall have the mandate to review whether the approved
newspapers meet the norms set out in the Advertisement Policy-2016 and
recommend delisting of any approved newspaper violating the Advertisement
Policy.
The Sub-Committee shall also afresh examine the existing
circulation/reach and professional standards of the approved
newspapers/periodicals and recommend to the Government for placing the same
under the appropriate category for release of government advertisements.
The decision to constitute the sub-committee for the review of approved
newspapers in light of Advertisement Policy-2016 was taken by the Media
Empanelment Committee at its meeting convened in Jammu on 27 March 2017 under
the chairmanship of Chief Secretary, Mr B B Vyas, then Administrative Secretary
Information.
Pertinently, 368 newspapers approved by the Government are presently
getting official advertisements from the DIPR while 99 fresh newspapers and
periodicals have been approved for advertisement support earlier this month
taking the total number of empanelled newspapers in the State to 467.
During the financial year 2016-17, the State Government paid Rs 32 crore
to the newspapers against advertisements and past liabilities while for the
current fiscal the advertisement budget is to the tune of Rs 30 crore.
Out of Rs
32 crore payment made to the newspapers last fiscal, Rs 2.53 crore were paid to
the national newspapers while around Rs 14 lakh were paid as financial support
to wire services including PTI and UNI, and four local news agencies by way of
monthly subscription charges.

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