Terms media as
effective instrument in success of government schemes
JAMMU, OCTOBER 09: Deputy Chief Minister Dr Nirmal Singh today launched “Beti Bachao Beti Padhao”
week celebration being observed across the nation with theme “The Daughters of
New India” at Government Post Graduate College for Women Gandhi Nagar.
“Aimed at to ensure
that girls are born, nurtured and educated without any kind of discrimination,
the scheme would immensely help the females become empowered and self dependent
citizens of the country”, the Deputy CM maintained .
The weeklong
celebration with effect from Oct 9th to 14th, 2017 is being organized
by the district Task Force BBBP in collaboration with Song and Drama Division,
Ministry of Information and Broadcasting.
Minister of State
for Education Priya Sethi, and Legislator Krishan Lal were also present on the
occasion.
Speaking on the
occasion, Dr Nirmal Singh said that the objective of the scheme 'Beti Bachao,
Beti Padhao' is to make people aware about the importance of girl child in the
society besides bringing about an attitudinal change among the people girl
child. In this regard, he emphasized the role of media as of utmost importance
in proper and timely dissemination of information about such innovative schemes
of the government among the people. “Media is effectively instrumental in
transforming the conventional mindsets of people towards the changing needs and
trends in the society as it has direct and strongest impact on our minds”,
asserted the Deputy CM.
The Deputy Chief
Minister also stressed upon the parents to understand their role in ensuring
that their girl child gets proper upbringing, education and all facilities for
their overall development and emancipation. He exhorted upon them to take
optimum benefit of schemes envisaging empowerment of girls for a flourished and
prosperous society.
Referring
to initiatives of Prime Minister, Narendra
Modi, for ensuring empowerment of women and girl child, Dr Singh
said that the Beti Bacho Beti Padho scheme is being implemented
in mission mode so that the girl child gets benefitted from this
landmark programme.
Priya Sethi, while
lauding the role of district administration, stressed that all the schemes
related to females being run by the Central Government as well as state government
should be widely publicized so that their benefits could reach to the real
beneficiaries.
The Minister said
that the parents have to ensure a healthy life and enhanced education
opportunities to their daughters for their overall development.
On the occasion,
Deputy Chief Minister in presence of other dignitaries flagged off mobile
exhibition Van besides launching Facebook page regarding online services of
BBBP.
Meanwhile, Deputy
Chief Minister also launched Grievances Portal Samadhan for online submission
and processing of citizen services.
The dignitaries
also felicitated females under the Beti Bachao Beti Padhao scheme for their
exemplary performance in different fields including MoS Priya Sethi,
Additional Commissioner Rehana Batul, Station Director Radio Kashmir Jammu
Anjali Sharma, Director Floriculture Babila Rakwal, Director Tourism Smita
Sethi, Director Horticulture Anuradha Gupta, Regional Director Land Records
Rifat Kohli, ADC Jammu Kanta Rakwal, Principal GMC Sunanda Raina, Head, Paediatrics
Department Dr Rekha Harish, Medical Superintendent Govt Hospital Sarwal Dr Renu
Sharma, Nodal Officer BBBP scheme Jyoti Salathia, Health officer JMC Dr
Anita Salgotra, Entrepreneur Monika Manohar, Cricketer Roopali Salathia,
Chess player Aarushi Kotwal, Taekwondo champion Mukta, Singer
Vidhi Jaswal, Artists Vrinda Gujral and Aarushi
A colorful
programme based on the theme “Beti Bachao Beti Padhao” was also presented by
the artists of Song and Drama Division and others.
Earlier, the Deputy
Chief Minister went around various stalls exhibited by different departments to
create awareness about the state and centrally sponsored schemes.
On the occasion,
Deputy Chief Minister along with other dignitaries and participants pledged to
work for welfare and empowerment of the girl child.
Among others, Deputy Commissioner Jammu Kumar Rajeev Ranjan, Regional
Head Song and Drama Division Baljit Singh, Mission Director ICDS G. A.
Sofi besides staff members, students of college and other senior officers of
concerned departments were present on the occasion.
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