Kolkata,
Oct 10: The West Bengal Government is making every effort to promote the
state on the back of the FIFA Under-17 World Cup. With the world’s attention on
the city, this is the best time to promote Kolkata and Bengal. The government
is using both online and offline methods to promote the state. For example, the
hashtag #BiswaBanglayBiswaCup is being extensively used on Twitter, Facebook
and other online platforms to promote the government’s activities. All
advertising, both online and offline, regarding the World Cup has the tagline
‘Biswa Banglay Biswa Cup’, along with the logo of FIFA. Teasers have been put
up across the city, with the tagline ‘Ebar Khela, Jombe Bangla’, coined by
Chief Minister Mamata Banerjee herself, the big football fan that she is. The
State Government has been spreading the brand, Biswa Bangla, again a conception
of Mamata Banerjee, across Facebook, Twitter, YouTube, Instagram and across the
State Government’s websites. A separate website has been created on the World
Cup and related facilities like health, police, etc. A YouTube channel has been
set up where a music video specially created for the World Cup by the State
Government has been uploaded, whose lyrics and music are both by the Chief
Minister. The video has been a massive hit, as proved by the number of clicks.
The State Government has taken all planning and execution for the mega
tournament to make Kolkata the best host city in every way. UNI
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