New
Delhi, Oct 11: Online sales may touch Rs 30,000 crore as against Rs 22,000
crore last year on the occasion of Diwali, this year, a survey by industry body
ASSOCHAM said. Consumers are increasingly opting for online shopping preferably
mobile phones, electronic gadgets, consumer durables, apparel, home appliances
and gift articles on the occasion of Diwali, survey said. The survey conducted
in 10 cities-Delhi-NCR, Mumbai, Ahmedabad, Chennai, Kolkata, Hyderabad,
Chennai, Bangalore, Chandigarh and Dehradun revealed that online shopping
industry in India is fast catching on, not just in the larger metros but also
in the tier II and tier III cities. The respondents included 350 professionals,
officers and executives across various industry sectors including
manufacturing, real estate, automobile, healthcare, retail, hospitality etc. As
per the ASSOCHAM findings, Delhi, Mumbai and Bengaluru lead in terms of the
sales, but there is also a huge surge of interest from tier II and Tier III
cities. The survey report says, men and women between the age group of 25 and
34 years of age shop online the most during the festive season. As per the
data, about 65% of Delhiites prefer online shopping over the regular shopping
this year with available deals online than in brick and mortar, also advantage
of free shipping with a “click” option. Campaigning for digitalization in India
and attractive offers on online payments during sales, credit cards have
emerged as the favorite payment method while shopping this Diwali, adds the
paper. UNI
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