Mumbai, Nov 30: Hindustan Unilever Limited’s (HUL) health soap brand, Lifebuoy, on Wednesday
announced a new initiative to empower young girls to make a difference in their
own communities through a
partnership with the World Association of Girl Guides &
Girl Scouts (WAGGGS).
Bollywood actress Kajol, Lifebuoy’s Help A Child Reach 5 ambassador, introduced the young girl guides who will be handwashing heroes and spread the message of handwashing to over 4 million people, helping prevent illness.
Over 1,200 girl guides and scouts have been trained so far under this partnership.
During the event, Sanjiv Mehta, chief executive officer and managing director at HUL, along with Samir Singh, executive vice-president for Global Skin Cleansing at Unilever, and Lifebuoy’s Help A Child Reach 5 handwashing ambassador, Kajol Devgn came together to award these heroes for being the real agents of change for handwashing.
In India alone, diarrhoea and pneumonia killed more than 2,96,000 under-five children in 2015. A clinical trial, led by Lifebuoy, involving 2,000 families in Mumbai, demonstrated a 25 per cent reduction in the number of incidents of diarrhoea among children aged five and a 15 per cent reduction in acute respiratory infection.
The simple act of handwashing with soap can prevent many of these deaths.
Mr Mehta of HUL said, "We believe that companies like HUL have a key role in helping the country achieve ‘Swachh Bharat Abhiyan’. More than 90 per cent of households in India use HUL products."
Ana Maria Mideros, chair of WAGGGS’ World Board, said, "At the World Association of Girl Guides and Girl Scouts, we know that every girl has the power and potential to learn, lead and make positive change in her community and the wider world."
Kajol said, "As a mother and a woman, I am really excited about this partnership with WAGGGS." UNI
Bollywood actress Kajol, Lifebuoy’s Help A Child Reach 5 ambassador, introduced the young girl guides who will be handwashing heroes and spread the message of handwashing to over 4 million people, helping prevent illness.
Over 1,200 girl guides and scouts have been trained so far under this partnership.
During the event, Sanjiv Mehta, chief executive officer and managing director at HUL, along with Samir Singh, executive vice-president for Global Skin Cleansing at Unilever, and Lifebuoy’s Help A Child Reach 5 handwashing ambassador, Kajol Devgn came together to award these heroes for being the real agents of change for handwashing.
In India alone, diarrhoea and pneumonia killed more than 2,96,000 under-five children in 2015. A clinical trial, led by Lifebuoy, involving 2,000 families in Mumbai, demonstrated a 25 per cent reduction in the number of incidents of diarrhoea among children aged five and a 15 per cent reduction in acute respiratory infection.
The simple act of handwashing with soap can prevent many of these deaths.
Mr Mehta of HUL said, "We believe that companies like HUL have a key role in helping the country achieve ‘Swachh Bharat Abhiyan’. More than 90 per cent of households in India use HUL products."
Ana Maria Mideros, chair of WAGGGS’ World Board, said, "At the World Association of Girl Guides and Girl Scouts, we know that every girl has the power and potential to learn, lead and make positive change in her community and the wider world."
Kajol said, "As a mother and a woman, I am really excited about this partnership with WAGGGS." UNI
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