Thrissur, Mar 26: The Kerala Tourism has embarked upon a new strategy to attract foreign
tourists to the state by inviting Blog writers from across the globe to write
about 'God’s own Country.'
As many 30 bloggers from 30 countries including France, the U S. the U K,Canada, Germany,Italy, Spain,Bulgaria, Romania,France, Ireland are travelling in a special 'Kerala Blog Express' train right from Thiruvanthapuram to Kasargod.
Kadakampally Surendran, Minister for Tourism, Kerala inaugurated the Blog Express on March 18 in Thiruvanthapuram. This fortnight journey is covering Alappuzha, Kumarakom, Thrissur, Munnar, Kozhikode, Wayanad, Kannur and Kasaragod.
Carrying the guests, the Blog Express entered Thrisssur, the cultural capital, on Sunday and after witnessing famous Chathakudam temple festival and visting the Nattika beach, they left for Kozhikode.
A journey through the lush green hill stations, exotic beaches, tranquil backwaters, pleasant villages and charming cities of God’s Own Country as part of the campaign will leave the bloggers with a blissful experience.
Countries shall share their unique stories of travelling with thousands of followers through their blogs. Recently a significant hike in tourist arrivals can be witnessed in the state, thanks to this model of online promotion. Around 400 blogs have been shared on social media in the previous year alone.
The voyage that lasts for two-weeks bestows the bloggers with unique and exquisite experiences of Kerala and will conclude on April 1 in Kochi.
In an interaction , each one of them highly praised the scenic beauty, people and their behaviour, culture and especially the food. Most of them are visiting the state for the first time.
Kerala Blog Express, envisaged by Kerala Tourism, also encompasses social media campaigns, familiarisation trips and bloggers meets that have been successful in opening new vistas in destination marketing. Around 100 brand ambassadors have been attracted to Kerala through the last 4 editions.
In this year alone, the Blog Express received 1727 entries making it a grand success, said a tourism official.
Andrei Osman from Sweden who writes on blog said that for tourists who wish explore the state by themselves at times were facing difficulty in finding proper information on tourist spots.
"It will be helpful, if the tourism department opens more information centers in places like airports and railway stations like in other countries," he added. Bo Saldana of Peru and Anna Sherchand of Australia said that India and Kerala in particular are far developed than what the foreign media reports. UNI
As many 30 bloggers from 30 countries including France, the U S. the U K,Canada, Germany,Italy, Spain,Bulgaria, Romania,France, Ireland are travelling in a special 'Kerala Blog Express' train right from Thiruvanthapuram to Kasargod.
Kadakampally Surendran, Minister for Tourism, Kerala inaugurated the Blog Express on March 18 in Thiruvanthapuram. This fortnight journey is covering Alappuzha, Kumarakom, Thrissur, Munnar, Kozhikode, Wayanad, Kannur and Kasaragod.
Carrying the guests, the Blog Express entered Thrisssur, the cultural capital, on Sunday and after witnessing famous Chathakudam temple festival and visting the Nattika beach, they left for Kozhikode.
A journey through the lush green hill stations, exotic beaches, tranquil backwaters, pleasant villages and charming cities of God’s Own Country as part of the campaign will leave the bloggers with a blissful experience.
Countries shall share their unique stories of travelling with thousands of followers through their blogs. Recently a significant hike in tourist arrivals can be witnessed in the state, thanks to this model of online promotion. Around 400 blogs have been shared on social media in the previous year alone.
The voyage that lasts for two-weeks bestows the bloggers with unique and exquisite experiences of Kerala and will conclude on April 1 in Kochi.
In an interaction , each one of them highly praised the scenic beauty, people and their behaviour, culture and especially the food. Most of them are visiting the state for the first time.
Kerala Blog Express, envisaged by Kerala Tourism, also encompasses social media campaigns, familiarisation trips and bloggers meets that have been successful in opening new vistas in destination marketing. Around 100 brand ambassadors have been attracted to Kerala through the last 4 editions.
In this year alone, the Blog Express received 1727 entries making it a grand success, said a tourism official.
Andrei Osman from Sweden who writes on blog said that for tourists who wish explore the state by themselves at times were facing difficulty in finding proper information on tourist spots.
"It will be helpful, if the tourism department opens more information centers in places like airports and railway stations like in other countries," he added. Bo Saldana of Peru and Anna Sherchand of Australia said that India and Kerala in particular are far developed than what the foreign media reports. UNI
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