Mumbai, Apr 11: Airtel TV, a free mobile application for wireless customers, has selected
InMobi platform for display and video monetization.
Through this strategic collaboration, Brands
will have a wider reach to premium ad inventory on the Airtel TV mobile app on
the InMobi network. Airtel TV users have spent over two billion minutes watching
videos on the app since the beginning of the year.
The free Airtel TV app is
soon expected to reach 50 million downloads.
Airtel TV app was the most downloaded video OTT app in India in January and February 2018. InMobi reaches over 1.5 billion unique mobile devices worldwide.
Airtel, India’s largest telecom operator, is offering all content on Airtel TV app free of cost to Airtel post-paid and pre-paid customers until June 2018.
The mobile app has integrated content from leading platforms – Hotstar, Sony, Eros, Hooq, Amazon, ALTBalaji and more.
'Our partnership with InMobi for Wynk Music has enabled us to bridge our
advertisers with the relevant user base. Airtel TV app was the most downloaded video OTT app in India in January and February 2018. InMobi reaches over 1.5 billion unique mobile devices worldwide.
Airtel, India’s largest telecom operator, is offering all content on Airtel TV app free of cost to Airtel post-paid and pre-paid customers until June 2018.
The mobile app has integrated content from leading platforms – Hotstar, Sony, Eros, Hooq, Amazon, ALTBalaji and more.
We are extending this partnership to our other high penetration app categories like Airtel TV which has witnessed massive traction this year,' said Sameer Batra, CEO -Content and Apps, Bharti Airtel.
'In addition to this, we are also keen to roll-out many other exciting features for users to enjoy cricket on the app over the next few weeks to coincide with IPL 2018, enabling advertisers to interact with a massive volume of actively engaged video consumers on the Airtel TV app.'
'Indian users today are increasingly moving towards making their smartphone their first and primary screen for video consumption. We are extremely excited to announce our monetization partnership with Airtel TV as they open up advertising to brands for the first time. As one of the fastest growing OTT apps this is a winning proposition for advertisers; drastically increasing the reach amongst users who are going to be hooked onto their phones watching videos,' said Vasuta Agarwal, Vice President & GM, India, InMobi. UNI
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