Articles by "Godrej"
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Prices of Godrej refrigerators, washing machines, microwave ovens and chest freezers slashed by GST reduction of 10%

Jammu, July 27: Prices of Godrej Appliances’ refrigerators, washing machines, microwave ovens and chest freezers will be reduced today, in response tothe recent downward revision of GST rates on these appliances from 28 – 18%. Godrej Appliances, one of India's leading players in the Home Appliances segment, will be passing on the full benefit of the 10% reduction in GST with immediate effect providing an increased impetus to the upcoming festive sales. The new prices, coupled with festive consumer offers, good monsoon and revision of the 7th pay commission, will provide a major fillip to festive sales growth to the tune of approximately 12-15%.

Mr. Kamal Nandi, Business Head and EVP – Godrej Appliances said, “We welcome the decision by the GST Council to reduce the tax rates on refrigerators, washing machines, microwave ovens and chest freezers to 18%. It comes as a great relief to the appliances industry in these sluggish times. With changing lifestyles, home appliances are increasingly seen as a necessity. The revision will make refrigerators, washing machines, microwave ovens and chest freezers more affordable which will accelerate the penetration of these appliances thereby raising the standard of living of people across India. This increase in demand will also spur production of appliances and positively impact the nation’s GDP.

We will be passing on the full benefit of this much awaited revision in GST rate to our customers. The prices of our refrigerators, washing machines, microwave ovens and chest freezers will be reduced by 10% GST reduction, providing a boost to sales ahead of the upcoming festive season, that help Godrej Appliances surpass our target of 20% growth over the previous year.”

Mr. Nandi further added, “It is unfortunate that air conditioners are amongst the 35 goods still left in the 28% bracket. If not all air conditioners, we expected that the energy efficient AC i.e. ACs with 4 star and 5 star energy rating, to be considered for reduction in GST rate, given that the Government and industry are jointly driving reduction in energy consumption under the BEE energy labelling program. Going forward, we are hopeful of revision in the tax for air conditioners, boosting its penetration which is currently a mere 3.6%.”


Chandigarh, Jun 28: Godrej Consumer Products (GPCL) is eyeing Rs 100 crore turnover in the professional hair products segment in the next three years, a senior company official said.

"The professional hair products market currently is about Rs 1,200 crore and our company is aiming to do a business of Rs 100 crore in the next three years," GCPL's Associate Vice President - Professional Business, Ketan Takalkar told reporters here yesterday.

He said the company entered the professional hair products segment with the launch of a new brand -- Godrej Professional -- in July last year.

"In July 2017, we had launched it in four big cities. Now we are present in 11 cities across the country including Chandigarh, Ludhiana and Amritsar," he said, adding the company's products will be available through the salon channel and not the retail market.

Takalkar said by 2020, the professional hair products market is expected to grow to Rs 1,400 crore.

"This market is growing at a healthy rate of 8-9 per cent," he said.

Replying to a question, he said the salon services market in the country is estimated to be worth around Rs 12,000 crore, out of which the bulk comprises hair-related services.
 (PTI)

Launches MyACSavesWater initiative that could potentially save 50 million liters of water daily
Jammu, June 06: Global water crisis is deepening with each passing day. Even a developed city like Cape Town in South Africa is enduring one of the worst water crisis and it may allegedly run out of water next year, if not sooner. Closer to home, Kerala has declared 9 districts as drought hit due to shortage of water. There are 1.2 Billion people or almost 1/5th of the world's population that live with water scarcity. In India, 330 million people suffer from regular water shortage issues with limited access to clean and safe water. Hence, with water conservation being the need of the hour, Godrej Appliances, one of the leading manufacturers of home appliances in India, launched its #MyACSavesWater initiative – aimed at sensitizing people about this critical issue.
Wondering how an Air conditioner can be a possible source of saving water? Here is the thought behind the initiative - Inside the indoor unit of an AC, there are evaporator coils that cool the warm air blown over it. This causes condensation and moisture forms on the coil, just like how water droplets form on a cold glass of water on a hot day. If run for a period of 8 hours, the air conditioner generates almost 10 Litres of water due to condensation. Generally, this water is taken out of our homes and discarded through drain pipes. However, with approximately 5 million units of air conditioners sold in India each year, thats potentially 50 million liters of water daily that can be saved and re-used, even without considering the existing installed base of ACs.
Taking this insight and moving a step further towards water conservation, Godrej Appliances, launched its #MyACSavesWater initiative, to educate and encourage people to re-use this distilled water generated from air conditioners. It also provided 1000 customers of its Green Balance range of Air Conditioners, with a unique 10 Litre compact and collapsible water can, to help its customers collect this water and informed them of ways in which the water can be reused like for watering plants, cleaning purposes etc. As per the Indian Standard Code of Basic Requirements for Water Supply, a person uses about 125 Litres of water a day for bathing and cleaning purposes. With 10 Litres of water getting collected from air conditioners and then re-used every day for these purposes, we can save about 8% of daily tap water.
Commenting on the initiative, Mr. Kamal Nandi, Business Head and Executive Vice President, Godrej Appliances, said, True to our promise of brighter living, at Godrej, our endeavor has always been to delight our stakeholders with innovative and relevant technology while also being true to our commitment towards environment. Water conservation is a pressing concern in India which needs to be addressed at the earliest. In line with our Soch ke Banaya Hai philosophy, the thought behind the #MyACSavesWater initiative is to sensitize people of the depleting water resources and encourage them to conserve water.
Ms. Swati Rathi, Marketing Head - Godrej Appliances added, Environment is a value we cherish at Godrej Appliances. We hope that the 1000 cans that we provided to our customers serve as an incentive to take up this drive and inspire many more to follow the example, irrespective of their AC brand. With every AC owner potentially saving 10 Liters water or more daily, we hope this simple soch will usher in a positive change and go a long way in conserving our environment.
The campaign is being leveraged through social media to reach out  to all users of air conditioners, as anyone can help conserve water, irrespective of the brand of air conditioners they use. A video explaining the movement has been shared on our Facebook, Twitter and YouTube social media handles and our website. A series of posts have also gone up on our social media handles educating the people about the water shortage crisis, the current consumption of tap water and how this simple act of collecting and re-using the water generated from the usage of air conditioners can save millions of liters of water and approximately 8% of tap water. An emailer and SMS is being sent to all customers, employees and channel partners to take up this initiative and help spread the word.



Mumbai, Feb 22: In line with its brand philosophy of ‘Soch ke Banaya Hai’, Godrej Appliances, one of the leading players in the Home Appliances industry, launched India’s most power saving air conditioner with the highest ISEER rating of 6.15. This AC doesn’t merely meet the 5-star requirements of the current BEE energy rating norms, but also complies with the 5-star requirements of the proposed BEE energy table of 2019, making it a future ready appliance.
Driven by the knowledge that air conditioners are power guzzling appliances and the biggest contributors to high electricity bills as well as responsible for global warming, the core design features of this product are based on power saving and eco-friendliness. The AC incorporates Godrej’s unique Green Inverter Technology, a smart combination of Inverter Technology and Green Balance Technology, which helps in achieving the highest energy efficiency, in the most eco-friendly way by using the world’s greenest refrigerant R290 that has zero ozone depleting potential and minimum global warming
potential. It also incorporates another key feature, Eco Mode, which when activated results in 25% less power consumption. The new Godrej NXW air conditioner with 6.15 ISSER also incorporates other advanced cooling features like 3X BLDC (brush less DC) technology, Intelligent Air Throw and User Defined Air Throw Technology, making it another thoughtfully made appliance with innovations that are relevant to its customers. The new Godrej NXW AC, offers substantial reduction in power consumptionas compared to any other AC in the market, beating its own record of last  year.
Commenting on the launch, Mr. Kamal Nandi, Business Head and EVP – Godrej Appliances, said, “True to our promise of brighter living, at Godrej, our endeavor has always been to delight our stakeholders with innovative and relevant technology while also being true to our commitment towards environment. Sustainability is at the core of Godrej’s values. This is even more relevant when we talk of a power guzzling appliance like AC. Hence, year on year we have worked towards building benchmarks
for the industry when it comes to energy efficiency. Our government is actively pushing energy conservation - by tightening energy regime or by pushing public sector buildings to replace old inefficient appliances like Lights and ACs. As a responsible organization, we have been working relentlessly, year on year to go beyond the asks of the energy regime and deliver super-efficient Appliances. The new Godrej NXW AC with the highest rating of 6.15 ISEER is another leap in that direction. This best in class technology is also true to the premium positioning of Godrej NXW.”
Mr. Sanjeev Jain, National Sales Head, Godrej Appliances, commented on the launch saying, “Appliances such as air conditioners consume excessive amounts of electricity and account for a major chunk of the monthly household electricity bill. Taking into account the consumers concern, we created the Godrej NXW AC with 6.15 ISEER- India’s most power saving green inverter AC that would help in saving an exorbitant amount of electricity leading to lower electric bills. This AC is powered by Green Balance Technology which uses world’s greenest refrigerant R290, that has zero ozone depleting potential and minimum global warming potential. With this launch Godrej Appliances plans to strengthen its position and capture a market share of 10% in the 5-star AC segment by this summer, which is the peak season for air conditioners." This product will be available across all channels and leading stores and is backed by a strong Godrej Smartcare service promise. Godrej Smartcare offers the widest service network with 660 service centres and more than 4500 Smartbuddy technicians, 24 x7 call centre in 12 regional languages, 160 Smartmobile vans for enhanced reach and faster service and CSN (Complete Satisfaction Number)
which enables the customer to rate the service offered through a unique code. To make it even more delightful for consumers, Godrej Appliances is offering a 10-year compressor warranty and a 5-year condenser warranty, along with free installation all over India. The NXW range of ACs will be available in cooling capacities of 1 Ton and priced in the range of Rs. 55,000- Rs 65,000.