New Delhi, Aug 9 : Sensing the immense and innumerable possibilities of promoting Kerala as a destination for ‘Adventure and Activity based Tourism’, Kerala Tourism Minister Kadakampally Surendran said that the State Tourism Department is focusing on developing new projects to utilize the same. Inaugurating a one day workshop organised to give shape to its tourism policy, the Minister said that the need and time has come for the tourism department to evolve itself to cater to the needs of activity and adventure based tourism from now on. The primary focus at the workshop was to find new possibilities to take adventure tourism forward in the state. Mr Surendran said, "Kerala Tourism is currently planning to re-brand itself and find new avenues to take the sector forward in order to double the tourist arrivals by 2021. Keeping this in mind the department will now start a new ‘Tourist Circuit’ based out of North Kerala and will shift focus from areas it had been concentrating all this while to specifically give thrust to Adventure Tourism with the sole aim of attracting more youngsters to the state." Reiterating the commitment to responsible tourism, the minister said that the state government has a definite stand in this regard which will be part of the Tourism Policy that the government will table at upcoming session of the State Assembly. Speaking at the workshop, Dr Venu Vasudevan, Principal Secretary, Kerala Tourism opined that the cooperation and coordination with the Forest Department is of paramount importance for the growth of adventure tourism in the state and that this could be achieved without violating any of the existing environmental laws. UNI
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