New advertisement rates to be implemented after
categorization; Newspaper advt budget pegged at Rs 35 cr for 2018-19
JAMMU, FEBRUARY 21: The Committee constituted by the government to
calibrate the criteria for categorization of the empaneled newspapers met here
today under the chairmanship of Director Information Muneer-ul-Islam.
Joint Director Information Headquarters, Sajid
YehayaNaqash; Joint Director Information Kashmir, Mir Zahoor Ahmad; Joint
Director Information Jammu, Naresh Kumar;Deputy Director Information Jammu,
Atul Gupta;Deputy Director Information (Central), Avleen Kour Bali; Deputy
Labour Commissioner Jammu, Thakur Sher Singh; Manager Ranbir Govt Press Jammu,
Kulvir Singh; Coordinator Indian Institute of Mass Communication (IIM) Jammu,
Manohar Khajuria and Senior Assistant Professor, MERC, Kashmir University Dr
Syeda Afshana were present at the meeting
The meeting held threadbare deliberations on the
parameters and criteria to be adopted for categorization of the newspapers and
other periodicals in light of the Advertisement Policy-2016 for release of
government advertisements and fixation of rates thereof.
Pertinent to mention that the government has
constituted a broad-based committee to deliberateon the issue of categorization
and submit its recommendations to the Empanelment Committee headed by Secretary
to the Government, Information Department. The Empanelment Committee will
finalize the categorization of the newspapers and other periodicals to
implement the new advertisement rate structure announced by the government
recently.
The government while ordering revised advertisement
rates for the newspapers and other periodicals has made it conditional with the
categorization of the newspapers.
The Advertisement Budget for 2017-18 was Rs 30
crore which has been hiked to Rs 35 crore in the 2018-19 Budget.
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