Dir
Information to monitor clearance of bills on daily basis
JAMMU, MARCH 16: The Department of Information &
Public Relations (DIPR) has asked all the approved newspapers and other
periodicals to furnish the advertisement bills of the current financial year
immediately for release of payment before the fiscal closure.
“The newspapers
and other periodicals which have not submitted the advertisement bills of the
current year as yet may furnish the same immediately for release of payment
before the current financial year ends,” said a Circular issued by the Director
Information & PR, Mr Muneer-ul-Islam.
“In case of
any delay in submission of advertisement bills by the newspapers, the
responsibility shall be with the respective newspaper managements,” the
Circular said.
According to the Circular, the payment of advertisement bills is being
made according to the rates notified vide Government Order No: 26-ID of 2013
dated: 07.08.2013 read with Endorsement No: ID/A/30/77-1 dated: 31.01.2018. The
revised advertisement rates notified vide Government Order No. 48-ID of 2017
dated: 23.11.2017 are pending implementation as the Categorization of the
newspapers is under process.
As per the Circular, the Joint Directors of Information, Kashmir/Jammu
have been asked to ensure that the advertisement bills pending in their
respective offices are cleared forthwith and no liabilities on this count, in
any case, are carried over to the next financial year.
The Director Information, as per the Circular, has sought report on
daily basis about clearance/verification of advertisements bills, budgeted as
well as non-budgeted.
Pertinently, the Government has earmarked a budget allocation of Rs 30
crore for newspapers and other periodicals on account of government
advertisements for the current financial year. The Government has during the
past three years increased the Advertisement Budget considerably from Rs 22
crore in 2014-15 to Rs 30 crore in 2017-18 and Rs 35 crore for 2018-19.
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