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Hello Jammu News at 7:30:00 PM 0

Our aggressive marketing campaign is bearing fruit: Dir Tourism

SRINAGAR, OCTOBER 4: Continuing with its promotional campaign, the department of tourism Kashmir organized FAM tours for both domestic and foreign travel agents.
The domestic travel agents have come from the cities like Mumbai, Nagpur, Delhi, and Ahmadabad while as the foreign travel agents visited Valley from Thailand.
Nattinee Shrestha of Himalayan Holidays visited Kashmir along with other 12 travel agents from Thailand.
The Department of Tourism Kashmir had organized road show in August this year in Thailand and convinced travel agents to visit Kashmir on FAM tour.
Meana Travels Pvt Ltd host the FAM tour in Kashmir for Thai agents.
The group arrived in Srinagar on September 30 and visited Pahalgam, Gulmarg and Mughal gardens in Srinagar.
Satish Shah who is the MD of one the leading travel companies Pooja Tours and Travels in Mumbai also participated in the tour.
Director Tourism Kashmir Mahmood A Shah said the FAM tours are part of tourism promotional campaigns of the department which helps attract travelers and build positive opinion among travel agents who bring tourists.
 “Now travel agents have themselves visited our destinations, and the hotel properties here. They will go back with beautiful memories and send tourists to Valley,” said Director Tourism.
The department is expecting tourist arrivals to pick up in ongoing autumn and upcoming winter months.

 “Tourist arrivals have already started picking up. Our aggressive marketing campaign is bearing fruit. We have been very aggressive on social media which has helped diluted the negative perception,” said Mahmood A Shah, adding, “We are hopeful of good arrivals in autumn and winter season.”
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Hello Jammu News at 8:16:00 PM 0
TAAK elects Ashfaq as its new President


SRINAGAR, SEPTEMBER 16- Calling on the tourism stakeholders to launch aggressive marketing campaigns, the Director Tourism Kashmir Mahmood A Shah Saturday said that the department is trying to counter negative perception and unnecessary media publicity through a multi-pronged strategy.
He was speaking as a chief guest at 9th Annual General Meeting of the Travel Agents Association of Kashmir (TAAK) here at Hotel New Park.
During the meeting TAAK elected Ashfaq Siddiq Dug as its new President. Director Tourism Kashmir while welcoming the new TAAK body appreciated the role of the former presidents of the body.
Director tourism Kashmir said the department would organize more road shows in different parts of the country especially in South India to attract tourists back to the J&K state which witnessed low tourist footfall due to negative publicity in recent times.
“We all have to do aggressive marketing campaign through road shows and other forms to counter negative media publicity and offset the fears of the travelers,” he said.
While enumerating the positive effects of the promotion through social media, the Director Tourism Kashmir also urged the travel trade fraternity to use their social media accounts to promote Kashmir.

He said the department is also tapping South Indian market where from tourist footfall is encouraging. He further said the arrivals from the countries like Bagladesh, Malaysia and Thailand has also picked up and a good number of crews are coming to shoot their films in Kashmir.
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