Greater
Noida, Feb 10: Hyundai Motor India Ltd (HMIL), the country’s second
largest passenger car manufacturer and the largest exporter since inception,
created exciting digital and social media engagement for the visitors at
Hyundai Pavilion at the ongoing Auto Expo 2018.
The Hyundai Pavilion set pulses racing with cutting-edge
digital technology and social media platforms to create an innovative,
interactive experience for visitors and connect online audience who could not
visit the Auto Expo 2018, a release stated on Saturday.
“To keep up with the theme of ‘Experience Hyundai’, we have
introduced ‘GIGA Selfie’ first time in India to add ‘Brilliant Moments’ to the
auto enthusiasts visiting Hyundai Pavilion. The GIGA selfie will allow the
visitors to take a photo of themselves and the entire Hyundai pavilion. Hyundai
Pavilion is RFID (Radio-frequency identification) enabled, letting the
enthusiasts share their experience online on a real time.
“To ensure that Hyundai fans who have not been able to visit
Auto Expo do not miss out on the experience, we are using our website, social
media channels – YouTube, Facebook, Instagram and Twitter to live webcast the
opening ceremonies and other highlights from the Auto Expo,” Hyundai Motor
India Ltd Sr. General Manager & Group Head – Marketing Puneet Anand said.
Mr Anand commenting on the digital experience said, “Hyundai
is an innovative brand and has strong focus towards digitalization of our
pavilion. Through the Unique, Innovative and Interactive experiences, our aim
is to make auto enthusiasts and fans ‘Experience Hyundai’ closely. UNI