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| Reviews annual Amarnathji Yatra arrangements |
SRINAGAR, JUNE 19: Minister of State for
Tourism and Culture, Priya Sethi, today directed the Chief Executive Officers
of all Tourism Development Authorities in Kashmir Division to identify the ‘Unique
Tourism Signature’ of their respective areas so as to market each
location as exclusive independent tourist destinations.
The
Minister said this while chairing a meeting with the Chief Executive Officers
of Tourism Development Authorities of Kashmir Division, here today.
Highlighting
the geographical advantages exclusive to Kashmir, Priya Sethi said each tourist
destination has its own Unique Selling Point (USP). She directed officers to
devise a strategy so that tourism is sold as complete package.
The
Minister further said that CEOs need to organize recreational activities
related to their USPs to offer tourists an all inclusive experience of the
area.
She
directed the concerned authorities to complete master plan at the earliest so
that tourism locations would result in socio-economic development of the area.
With
regards to the ensuing Shri Amarnathji Yatra, the Minister also reviewed the
status of preparations made by the Sonmarg and Pahalgam Development Authorities
to ensure hassle free pilgrimage.
She was
informed that arrangements including shelter sheds, water and power
availability, transport etc are in place. Besides mobile network facility has
been strengthened along the yatra route.
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