~ Largest badminton open-platform to identify and train underprivileged shuttlers ~
~ Championship expanded 10 cities including Lucknow, Kochi and Guwahati
~
Jammu, May 23: PNB MetLife, one of India’s leading life insurance company,
announced the launch of its fourth edition of national badminton tournament
‘PNB MetLife Junior Badminton Championship (JBC) 2018’ - recognised by the
Badminton Association of India (BAI), today.
PNB MetLife aims to revive the spirit of
the sport by nurturing players and the right talent at an amateur level,
thereby fostering their growth and ability to perform on a global scale. The
company’s vision is to promote badminton, India’s second-most popular sport, in
the 7-to-15 year age group*. As such, JBC4 falls under the ambit of the
company’s ‘Health for Happiness’ initiative which aims to encourage sports
and an active lifestyle amongst children.
Health for Happiness has been
instrumental in highlighting fitness initiatives such as the Satara Hill Half
Marathon (SHHM) in an attempt to inculcate the importance of health and fitness
amongst its stakeholders. While SHHM focuses on adults, JBC aims to foster the
fitness mantra amongst children.
Registrations for JBC4 are open across
centres in the country. To reach a larger talent pool, this year, the
applications have been extended to 10 cities — New Delhi, Lucknow, Chandigarh,
Mumbai, Pune, Bengaluru, Hyderabad, Kochi, Kolkata and Guwahati.
This year, the Championship has observed
an exponential rise in participation, following positive feedback on its
previous editions. In the past, endorsement from badminton giants such as Saina
Nehwal, Ashwini Ponnappa, Dinesh Khanna, to name a few, has helped in fostering
interest in this initiative.
Under the JBC initiative, PNB MetLife’s
sole focus remains to identify and nurture talent. In a world dominated by
gaming consoles, their aim is to build awareness within children as regards
health and fitness. In its efforts to reach the right target audience, JBC as a
project assumes further significance for
its association with CRY (Child Rights
and You). Over the past three years as a part of JBC, underprivileged children
were trained in badminton. The children are pitted against each other to
compete for the trophy to earn them a full scholarship to a badminton academy
in their home city. Over the past three years, PNB MetLife has awarded
scholarships to 140 underprivileged children.
Mr. Ashish Kumar Srivastava, Managing Director and CEO, PNB MetLife
India Insurance Company, said, “We
are delighted to launch the fourth edition of PNB MetLife Junior Badminton
Championship. In our journey with this property so far, it was our endeavour to
nurture talent and create equal opportunities in the sport of badminton at the
grassroot level. The diversity that badminton is able to bring in resonates
deeply with our brand values and solidifies our belief that
physical fitness is as important to an individual's happiness as fiscal
fitness. Through the past three editions, the tournament has allowed
thousands of young kids to showcase their skills. We look forward to make the
fourth season even bigger and better. The platform also strengthens our CSR
initiative and reinforces our commitment to provide underprivileged children
with the opportunity to be trained by professionals in the sport. We believe
that JBC will continue to cultivate positive responses from our participants in
the years to come.”
This year, the JBC registration process involves a mix of the digital
and the traditional. The basic process would involve online registration
wherein one can register through more than 200 micro communities and 6,000 mum
bloggers. Participants can also call on the toll free number (+919172530523) to
facilitate the registration process. Additionally, schools, sports academies
and badminton associations will also be involved in the registration process,
to invite participation from all parts of India.
Soha Moitra, Regional Director (North), CRY – Child Rights and You,
said, “We are glad to be partnering with PNB MetLife’s Junior Badminton
Championship programme. The platform brings together children from various
sections of the society, and prompts them to engage and communicate with each
other. Sports and activities are integral to children’s growing years and this
initiative drives home the very point successfully.”
The first match will be kicked off from Chandigarh’s Sports
complex Sector-42. Following is the complete schedule of this edition:
Sr No
|
Cities
|
Event Dates
|
1
|
Chandigarh
|
24th May
– 26th May
|
2
|
Bangalore
|
24th June
– 28th June
|
3
|
Kochi
|
30th June
– 2nd July
|
4
|
Lucknow
|
30th June
– 2nd July
|
5
|
Pune
|
3rd July
– 5th July
|
6
|
Mumbai
|
6th July
– 10th July
|
7
|
Kolkata
|
8th July – 10th July
|
8
|
Hyderabad
|
12th July
– 15th July
|
9
|
Guwahati
|
14th July
– 16th July
|
10
|
Delhi
|
17th July
– 21st July
|
11
|
Delhi finale
|
9h Aug
– 10th Aug
|