Kolkata, Apr 25: As a part of its
continuous endeavour of creating a robust mobility ecosystem, Ola, India’s
leading and one of the world’s largest ride-sharing companies has set up a
first-of-its-kind, Safety Council.
Bringing together organisations and individual achievers from various sectors
viz. urban transport, climate change, women’s safety, security management,
traffic management, and emergency management services, Ola’s Safety Council
would be a first for the ride-sharing industry, globally.
Aligned on the vision to create a safe, inclusive, and sustainable mobility by
building and maintaining safety of the mobility ecosystem, Ola Safety Council
will bring together members’ knowledge, data, technology, and local networks
and will focus on areas that will make the greatest impact.
The council will also work alongside policy makers, state transport
authorities, traffic police departments, and other relevant stakeholders to
create solutions that enhance ride and road safety on Ola as well as the
ecosystem at large.
Speaking on the formation of Safety Council, Mr Nitesh Prakash, Sr Director,
Operations at Ola said, “Ola as a safety first organisation, is proud to
partner with eminent experts who have done exceptional work in public safety.
Given the rich experience of safety experts backed by Ola’s tech prowess and
country wide reach, the industry first Council will further strengthen the
mobility safety ecosystem in the country. The intent is to galvanize public-private
partnerships through multi-stakeholder approach, bringing in measurable
impact.”
The safety council will adopt a multi-functional approach work along the five
pillars. These include : Strengthened road safety management capacities,
improved safety of road infrastructure and broader transport networks, enhanced
safety of vehicles, improved behaviour of road users and improved post-crash
care.
These pillars have been adopted from the ‘United Nations Decade of Action for
Road Safety’.
Dr GV Ramana Rao, Director - GVK EMRI, Emergency Medicine Learning Centre
(EMLC) & Research and Ola's Safety Council Member said, “Ola, being a
home-grown ride-sharing company with an extensive network of 10 lakh+
driver-partners and presence in 110+ cities, is well positioned to play a
pivotal role in supporting the government’s vision for enhanced road safety.
Every Ola driver partner can be a ‘Good Samaritan’ and ‘first responder’ in
post-crash situation, if needed.”
Dr O P Agarwal, Head - WRI India and Ola Safety Council member said, “WRI has
been working closely with Ola over the past few years. We have jointly explored
the possibilities and impact Ola’s flagship product, Ola Share, has had in
bringing down the traffic congestion and vehicular pollution levels significantly
in India. As a Safety Council member, I look forward to collaborate with them
for several sustainable initiatives that will help improve the mobility
ecosystem in a holistic manner.”
Amar Srivastava, Founder and President, Solve, and Ola's Safety Council Member
said, “The socio-economic consequences of road accidents are an estimated $58
billion, three per cent of India’s GDP. Not to mention the rehabilitation costs and the
emotional toll this takes on the society. The council is currently working on a
series of concrete measures that we plan to announce in the coming year and
Solve's Road Safety arm, Indian Road Safety Campaign (IRSC), is looking forward
to partnering with Ola on these measures. Since IRSC, Solve believes in the
power of youth, technology, and collaboration to achieve Vision Zero for India,
partnering with an organisation with similar belief would obviously strengthen
and scale our efforts towards the same.”
Dr Parvinder Singh Pasricha, IPS (Retd.), Former Director General of Police,
Maharashtra said, “Given the market size and scope for innovation in the ride
sharing industry, opportunities and possibilities are endless. Ola enables over
two million rides every day and it’s heartening to note that Ola has launched a
council to promote safety and instill confidence in the minds of all its users.
I am happy to associate with this mission and convey my best wishes for all
future endeavours.”
Dr Ranjana Kumari, Director - Centre for Social Research said, “I am aware of
the various initiatives and technical innovations Ola has been developing to
boost safety at their platform and I look forward to partnering with them on
behalf of the Centre for Social Research to further improve their informed
advocacy program. I hope in line with their objective and commitment towards
safety and security of women Ola is going to undertake a large scale initiative
for training the 10 lac+ drivers and integrate ‘Gender Equity for Gender
Transformation’ as their core value.”
In the coming months, the Ola Safety council will work on advancing innovative
solutions to accelerate the growth and social impact of road safety tech,
leveraging council members insights for best practices in safety for
ride-sharing industry and addressing road safety challenges by working with
local Government and other key stakeholders. UNI
